Louisiana Seafood Promotion and Marketing Board to Meet June 12

Release Date: 06/07/2012

The next meeting for the Louisiana Seafood Promotion and Marketing Board will be held at 9 a.m. on Tuesday, June 12 in New Orleans at the UNO Advanced Technology 2021 Lakeshore Drive, suite 310.  The public is invited to attend

The agenda is below:

I. Call to order and introduction of guests

II. Adoption of the Agenda

III. Reading and approval of minutes from March 29, 2012

IV. Opening Remarks (Ewell Smith)

V. Nicholl’s State University (Dr. Stephen Hulbert, Dr. Marilyn Kilgen)

VI. Update on New Orleans Arena Naming Rights (Mark Cotter, The Food Group)
       A. Ratify existing sponsorship and final payment

VII. Reports
       A. Marketing/Sponsorship Committee Report
       B. Legislative Committee Report
            i. Recap of the 2012 Regular Session (Eric Sunstrom, Cole Garrett)
      C. Executive Director’s Report (Ewell Smith)
            i. Continuity of Operations Plan (COOP) for emergency preparedness
            ii. Strategic Marketing Plan

VIII. Treasurer’s Report through April 31, 2012
      A. EDRP Grant
      B. BP 3Q FY 2012 Report
      C. Finance Committee Report

IX. Old Business
      A. Seafood Marketing Campaign Update
           i. GCR (Dan Austin, GCR Consulting)
                 1. Louisiana Economic Development Mailers
                 2. Consumer and processor surveys
                 3. Food Truck Memos
          ii. The Food Group (Mark Cotter, The Food Group)
                 1. Tactics within the strategic framework
                 2. B2B Programs
                        a. Rules of Engagement (protocol)
                3. Update on existing task orders
                4. Proposed new projects
          iii. Graham Group (George Graham/Kathy Anderson, Graham Group)
                1. Tactics within the strategic framework
                2. Update on existing task orders
                3. Proposed new projects
     B. Brussels overview (Dexter Guillory)
     C. Bylaws (Kim Chauvin)
     D. Delcambre Direct (Dr. Jon Bell, Sea Grant)

X. New Business
    A. Protocol for industry use of artwork
    B. Call for marketing ideas from Board Members

XI. Board Member comments

XII. Next Scheduled Meeting is July 11, 2012

XIII. Adjourn

This meeting is being held in compliance with Louisiana’s Open Meetings Law as defined by La. R.S. 42:11, et seq.
The Louisiana Department of Wildlife and Fisheries is charged with managing and protecting Louisiana's abundant natural resources. For more information, visit us at www.wlf.louisiana.gov, on Facebook at www.facebook.com/ldwffb or follow us on Twitter @LDWF.
For more information please contact Ashley Roth at Ashley@louisianaseafood.com or (504) 286-8735.